Type “organization culture change” into Amazon’s search engine and you will be presented with over 2600 book titles from which to choose. Clearly, this is a topic that continues to resonate with leaders seeking to alter an organization’s deeply entrenched culture. While there are a multitude of theories on how best to transform an organization’s culture, the key is ensuring that the culture change that evolves can be sustained.
Most experts agree that it is more difficult to change the culture of an existing organization than to create a culture in a brand new organization. Why? In the evolving organization, employees must often unlearn entrenched values, assumptions, and behaviors before they can acquire new ways of supporting the organization’s strategic goals. But the effort can clearly pay off – and stick – when the result is an engaged and energized team that is committed to achieving the organization’s vision.
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